SEO or search engine optimization has become one of the most important factors of any website.There are two main categories of SEO-
Both the types differs from each other.Both of them have their different benefits.So it is very important to have knowledge of both SEO on page and off page.
On page SEO:This refers to SEO applied on your actual blog or page.It directly deals with the website in order to enhance the traffic.It involves the aspects of the design and content shown in a particular website.How you write your content and create the layout of your website greatly affects its optimization and relevance.The main components involved in on page optimization are listed below:
- Fresh, interesting and quality content
- Title of the page
- Headings
- Meta description
- URL Structure
- Usability
- Optimized image
Off page SEO:Off page SEO helps to improve site relations with the outside world.It is a continuous optimization process.Off page optimization deals with link building factor.In this technique if you can obtain high quality links from established and popular sites they can help to increase your sites ranking results.this SEO category is a combination of social media,social bookmarking and link building.
Since both types have their own importance so it is important to manage both your on page and off page SEO to ensure long term success.
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