What is Anchor Text

Anchor text indicates a clickable word or image or any other elements that directs to another page to the same website or a different specified address.It is usually underlined and blue.If you are trying to optimizing your website for search engines use your most important keywords in anchor text.For example think about you have a book shop and you sale fiction novel there.So your keyword is “fiction”, now use this keyword in your anchor text like <a href=”url”fiction</a>.


But make sure that the content of the landing page is related to your webpage as search engine algorithms look for the most related results for a search inquiry.Stay away from using phrases like “read more”, “click here” in the anchor text because they will not rank well as something precise like your keyword.
Anchor text is a significant search engine optimization tool.So use it correctly and make a difference in the ranking of of your page.