Sunday, November 30, 2014

Basic Internet Terms

We use the internet for various purpose and almost everyday but if anyone asks what is meaning of " internet" many of us could not give an accurate answer.As we struggle to give an accurate definition of the internet and web related terms it's time to learn some basic internet terms so we have a much better understanding of the tools we all use on daily basis:

1.Internet-Internet is the network  of millions of computers used to transfer information one another.The internet abode many layers of information with each layer committed to a different kind of documentation.These different layers are called "protocols'.The most renowned 'protocols' are the world wide web,FTP, Telnet, email and instant messaging.

2.World Wide Web-The world wide web is the most popular portion of the internet.people often use the term 'world wide web' or web for short to define to the internet but they are not the same thing.the web operate over the internet and is the most popular part of the internet.web lets you access information on the internet.It may include text,graphics and links to other spots in the web.

3.Search engines-It is a software that allows you to search the web by typing in a topic of interest.Example of search engines are Google,Yahoo,Bing.When we type keyword  in the search box these search engines finds them on the web and gives us the exact matches.

4.Browser-To access the web we need a browser.A web browser is a free software package that lets you view web pages,graphics and most online content.It interprets the HTML and XML documents into readable documents and displays it on your computer screen.

5.HTML-Hyper Text Markup Language is the language that is used create websites.HTML uses commands called 'HTML Tags'.A website created in complete HTML is also called static website.

6.XML-XML is 'Extensible Markup Language' another programing language.It focuses on data basing the text content of a web page.

7.Website-A location on the world wide web and internet that contains information about a specific topic.A website usually contains different pages with different types of information about the topic.

8.IP Address-Internet protocol address is the real address.It is a four or eight part electronic number that a web address name translates to.It can look like '303.4.102.44' or like '33CE:D4:0:3I4F:3BB:EE:CE37:GH4A'whenever a  computer or any other device access the internet the IP address acts like a license  to identify.

9.Domain Name-Domain name is the real name of your website.If you know the domain name you don't have to remember the IP number to in order  to visit a website.These names are part of a website's URL.

10.Sub Domain-A sub domain is a domain that is a part of a larger domain but completely separate.A sub domain address would be like www.groupeight.blogspot.com the groupeight is the sub domain.


11.URL-URL or “Uniform Resource Locator” is the address for a website. When people type the url into the address box of the browser they  get  to a specific  site.URL’s commonly  use there parts to address a page or website:
·         The protocol
·         The host computer
·         The file name

12. HTTP-Hyper text transfer protocol is the method used to transfer information of the internet.When a web page has this prefix then your links, text and pictures should work in your web browser.

13. HTTPS-Hyper text transfer protocol secured like http it’s a set of rules for transferring information between browser and server but this time it’s done over a secure encrypted connection to hide your personal information and pass words.

14. Spam-Spam is the unwanted or junk email. It is mainly two categories advertising use and hacking.

15. Filtering-Filtering is like a defense against spam. It is software that reads your incoming email then delete that appear to be spam. Look for ‘spam’ folder in your mail box to see your filtered mail.

16. Malware-Malware is malicious software designed by hackers. It includes virus,Trojans,zombie programs. It can steal your private information, get control of your computer, and influence you into purchasing something. It is a deceitful hacker program.

17. Trojan Horse-A Trojan is a special kind of hacker program. It is a type of virus that arrives as something safe and infects a computer only if the user invites it by clicking a link, opening an email attachment or downloading it from the internet.

18.Broadband-Broadband relates to a type of internet connection.It is the high speed connection.It is faster to use then the traditional telephone and modem as information can be transfer much quicker.

19.Bandwidth-Bandwidth describes the maximum data transfer rate of an internet connection.An internet connection with a large bandwidth can transfer a larger amount of data much faster than an internet connection with a lower bandwidth.

20.Add Ons-Add ons are software program that is added optionally to a program to enhance the ability of that program.Adobe flash is a great example of a software add on that gives internet browser the ability to watch flash videos.

21.Plug Ins-Plug Ins  are special kind of software program or hardware device that adds a specific service to a larger system.It is installed into an existing application in order to enhance its capability.

22.Router-Router is a hardware device that joined multiple networks together.It can be wired or wireless both.It acts like a security for network signals.

23.Firewall-Firewall is a safeguard against hackers.It can either software or hardware but the ideal configuration will be consist of both.

24.ISP-ISP is internet service provider.It is the private or government company that provides you with internet access.ISP company will offer various services at various price.ISP company will also offer internet connection speed for a fixed fee.

Friday, November 14, 2014

Ideas for Keyword Research

Keyword is a particular word or phrases that portray the content of a web page.When people type a word or phrase in a search engine to find something these words or phrases are called keyword.For example assume you have opened a book shop named 'Bookworm' customers may possibly not know your shop name.They may not even know a book shop named 'Bookworm' exists.They will be searching for "Book shop in abc city" or "best book shop in xyz area".So they are example of keywords you should be arranging of using in your website.Keywords are essential aspects in SEO.Here I am writing the basic steps to find out keyword for a website.

Make Your Own List

First thing to determine keyword for your site is you have to think of yourself about your product or service and make a list of your own. Try to find people who you think your target viewers and talk to them about your product, you have to read their mind. The simple example is say “Mobile Phone”someone calls it 'Mobile' and someone calls it 'Cell'. So you should have an idea how people are going to enter words while searching for it. Once you have a initial list of 20-30 words you can go to the next step.

Get Ideas from the Web



You can get ideas from search engine record to see what people have in fact searched for when looking for related sites. Here’s the most popular tools for ding that-

1. Google Adwords:If you have a Google account start by logging into Google Adword keyword planner and select the option “search for keyword and add group ideas”. In this box you should put your keyword and select cities you want to target. Press the “Get ideas” button you will be shown a list of relevant and high ranking words in the result page. Success for very popular one or two word keyword is very difficult. It’s best to spotlight on less competitive keywords. Short-list for longer phrases that closely match what your target consumer want.

2. Google Trends: Google trends make available keywords for a selected period of time. So you can see which keywords people are searching more.



Local Keyword

Your location reflects where you do business. Its very useful to localize your keyword for example a guy from ‘X’ city will not search for only “burger shop” he will search for “burger shop in ‘X’ city”. So combine location with your keyword. If you add your location with your keyword more people will know accurately what your business and where your business. This is good for small local business.


Negative Keyword

Negative keyword  is that which is not relevant to your website.Like if you sell ‘laptop computer’ but not ‘desktop computer’ you can make ‘desktop computer’ a negative keyword by adding a minus sign (-) before the keyword i.e. “-desktop computer”.By this tool you can eliminate those word that is not connected to you.


Check Your Competitors Keyword

You need to analyze your competitor keyword list. Search for top sites for your category. You can choose top 3 to 4 websites. Now go to your competitor website main page right click the mouse and select page source a page will come out with the source code. Then type ctrl+F a search box will appear and enter the “keyword” the tag will be highlighted and you can see which keyword and they using. In this way you can check
All your top competitors keywords and phrases that competitors missed to use so that you can use them in your website correctly. Also check their location of the keyword..



Keywords are the most important SEO factor. So final list of them is made after a careful analysis of what people is searching for, which keywords have your  competitors selected and above all which keyword that you believe portray your site best.







Sunday, November 9, 2014

Top thirty web 2.0 sites list

Web 2.0 is the term refers to describe a second generation of the world wide web.It is basically a term for web application that goes ahead of displaying individual pages of static HTML pages to a more dynamic.The term "2.0"comes from the software engineering where new versions of software programs are marked with a growing number.Web 2.0 differs from other types of website as it does not require any web design or publishing skills to contribute.
The quality of this technology makes it is an easy way to share,communicate with a wider group.Web 2.0 application frequently use advance web techniques like Ajax to develop the speed of communication,the term has been used more as a Marketing term than a computer science based phrase.
There are number of different types of web 2.0 sites including blogs,social networking sites,wikis and content hosting services.Many of the most popular websites are web 2.0 sites.Here i am going to give top thirty web 2.0 websites list:



1. www.wordpress.com

2. www.blogger.com

3. www.webs.com

4. www.tumblr.com

5. www.weebly.com

6. www.newsvine.com

7. www.storify.com

8. www.jigsy.com

9. www.snappages.com

10. www.wix.com

11. www.hubpages.com

12. www.xing.com

13. www.marchantcircle.com

14. www.last.fm.com

15. www.my.opera.com

16. www.livejourrnal.com

17. www.sfgate.com

18. www.rhizome.org

19. www.zoho.com

20. www.diigo.com

21. www.evernote.com

22. www.shutterfly.com

23. www.wayn.com

24. www.purevolume.com

25. www.skyrock.com

26. www.dailystrength.com

27. www.gather.com

28. www.thoughts.com

29.www.redbubble.com

30.www.worldvillage.com


Saturday, November 8, 2014

Why does a website need promotion?

Promotion is the key factor in today's business world.Even if you have a quality product or service but you have not done the right promotion activities you will not be able to earn profit.
A website is created for commercial purpose.So it is very essential to design a promotional strategy for your website Today I will discuss top ten reasons why does a website need promotion:

1.First of all a website is for business.So if you fail to attract more people about your product or service through your website you are not going to be successful.

2. A website gives you opportunity to build a global visitors access if you are doing its promotion properly.

3. When you promote your website you promote your product or service so your product gets well known by a huge number of people.

4.By doing a website promotion you can reduce other promotional costs like posters,billboard,tv and radio commercial.

5. A well promoted website will get you directly to the international market.

6. By promoting your website you are informing as many relevant people as possible.

7.A website promotion includes social networking.so with a well promoted website networking is easy.

8.If you have done your promotion work properly some websites of the same category may want to backlink from  your website which will increase your reputation.

9.Marketing way out of your company or business gets less expensive and complex if you give attention in website promotion.

10.A well promoted website can produce advertising revenue. So you can earn from beginning to end if you have done the website promotion correctly.
 

Tuesday, November 4, 2014

Top Ten Off Page Optimization Techniques

Off page SEO helps to improve site relation with outside world.We promote our website's name,URL at different websites through off page SEO techniques.If you can obtain high quality links from established and popular sites they can help to increase your sites ranking results.
Here I am going to write some of the latest Off Page strategies that are highly recommended in search engines:

1.Blogging-Start blogging on different good quality websites.There is various blog service provider website like Google blogsopt, Tumblr,Weebly etc.You have to wriite quality content for your blogs such as tutorials,how to top list,upload important videos etc.This will increase your presence all over the web and other website may link to your websites.

2.Article Submission-Write informative articles and submit these articles in a popular article submission sites like Go article,Ezineetc.Most article sites allow you to add your link at the end of your article if your article are well written visitors fell interested about you and they may click on your back links.It  will boost your website's off page presence and provide you extra backlinks.

3.Forum Posting-In this Off Page technique you have to create account on forum posting websites and then reply to the other members questions and  sometimes you can submit your own queries.Try to use "Do follow" forums so that you can include a link to your site in a signature box.When submit answer or question these links are automatically attached with that.This will help to build up your reputation as someone who is an expert with in that category.

4.Directory Submission-There is lot of directory submission website.Select those are within your category and submit your website link and short description to the directory.For example if your site is about food then choose food niche.After submitting your site the moderator of the directory will moderate your site and approve it.

5.Bookmarking-There is various social bookmarking sites like Digg,Delicious,Reddit,Stumbleupon etc.submit your blog to these popular bookmarking sites.Bookmarking is an effective way that gives traffic as well as backlinks.Do not bookmark on sites that has low quality on web.

6.Social Networking Sites-Social Networking Sites are great place to build your network.you need to sign up the most popular Social Networking Sites like Facebook,Twitter,Google+,Linkedin etc.There you have to create social communities and post your content with links.Search engines also recommended for social media optimization.

7.Blog Commenting-Some blog sites allow "Do follow" comments that can provide your site good quality backlinks.Go to blogs related to your category and comment on the post written by others.Be careful about relevance of your comment with the original blog post otherwise your comment may be treated as spam.This technique will set a lot of relevant traffic to your site.

8.Question & Answer-Find out various questions and answer website.You can join in sites like Yahoo answers.By answering and asking relevant question on your site category you can build up your relputation as an specialist in your field.You can add a link to your siite in the source section.If yous don't spam this is a great way to enhance your link popularity.

9.Social Media Marketing-In Social Media Marketing you have to make the advertisement of your website and run on the social networking site.Facebook,Youtube   provide this service and its very effective.

10.Press Release-Press Release can create good traffic .If your website is about new business,service than you can create the press release and publish them in press release websites.It will increase the brand value of your product.

Off Page Optimization is a time consuming process.Don't start all these techniques together.Apply any 2-3 techniques and continue them.If you build more than 100 links in a day search engines will treat you as spammer and possibly result in your site being panned from search engines.So have patience and build 10-15 backlinks per day after few months you will be surprised by the number of visitors in your site