Top Ten On Page Optimization Tips

On page optimization refers to the search engine optimization techniques that is applied on your actual blog or web page.It directly deals with the website in order to enhance the traffic.On page SEO is the beginning of your SEO efforts.Sometimes on page optimization is all you need to do.If you get on page SEO wrong it will be difficult to get good results even if you do off page SEO.

Here we will learn some of the latest on page SEO tips to help you optimize your site to perform better in search engines.

1.Title-Each page must have a unique title to help both search engines and users understand what the page is about.A page with a title "online job tips" is better than a page title with "index.html".

2.Description-The page description are those lines what we see in the search result page.So it needs to be descriptive.By giving a good description you can attract a searcher to click your link and visit your website rather than selecting any other links.

3.Formatting-A page should be properly formatted.Use heading,sub-heading,highlight with text with bold,underline or italics,use good font size,split the text into small paragraphs.For the post title always use h1 tag and h2,h3,h4 tags can be used for sub-headers for the text.

4.URL Structure-Always keep URL simple because it is an important part of on page SEO.Use "-" hyphen to separate the different parts of an URL.

an example of good url is:

http://www.seoguide.com/seo-tips-for-beginners

a bad url is:

http://seoguide.com/seotipsforbeginners

5.Keyword Optimization-Before doing keyword optimization for your site you have to analyze the competitors first and then select keyword with less competition to make it searchable over the web.

6.Image Optimization-If you are using image in your article you need to optimize it by using image alt tag.Search engines cannot read image so this tag helps search engine understand what the image is about.So don't forget to optimize image in your post.

7.Quality Content-If your content is unique then it will get popular and rank higher automatically.Content should be fresh,well written,grammatically correct and useful.Before writing about a certain topic do enough research on that topic.usually long article rank better than short article.

8.Internal Link-Internal link means linking pages within your website.It's very important for SEO Effective internal linking helps the people who are reading your site and let search engine know about your other pages.

9.Sitemap-Create a proper sitemap of your site.This is an html file that represents the structure of your site.It will help both users to find their favorite topic and also Google to crawl your site more effectively whenever your site gets updated.

10.Website Speed-Make sure that your website loads as fast as possible.Website speed matters for SEO and rankings.Use tools like Google page speed to check your website performance.

Methods of SEO

There are different methods of doing SEO and depending on their procedure they are categorized into Black,White and Grey techniques.

Black Hat SEO-Techniques that search engines do not approve referred to as Black hat optimization.It is the illegal way of optimizing a website because it goes against the rules of search engines.The main purpose of doing Black hat SEO is to rank higher in search results.It focuses only on search engines and not so much a human audience.Some techniques used for this SEO includes Link farm,Hidden text,Keyword stuffing,Paid links,Doorway pages,Cloaking,Parasite hosting,Manipulative redirects.It is a short term strategy and if search engine finds your site possibly your site would be  banned and de-indexed as a penalization for using unethical techniques.

White Hat  SEO-Techniques that search engines recommend referred to as White hat optimization.It is the ethical and best method of optimizing a website by following all the rules of search engines.It is a lengthy process but long term results are profitable and permanent.It includes Quality  content,Adding fresh Content,Internal & External linking,Title tag and Meta tag optimization,Guest blogging,Sitemap creation.

Grey Hat SEO-This method lies between black & white optimization.It is a little tricky approach to optimization which does not break any rules but bend them slightly.This would not give you a serious risk like a site ban but might result in a penalty.It includes Buying links,Reciprocal link exchange,Duplicate content,Irrelevant content,High keyword density,Article spinning,Purchasing old domain.There are medium level of risk is always involved in this method so it is not a permanent strategy.

Types of SEO

SEO or search engine optimization has become one of the most important factors of any website.There are two main categories of SEO-

1.    On page SEO
2.    Off page SEO

Both the types differs from each other.Both of them have their different benefits.So it is very important to have knowledge of both SEO on page and off page.

On page SEO:This refers to SEO applied on your actual blog or page.It directly deals with the website in order to enhance the traffic.It involves the aspects of the design and content shown in a particular website.How you write your content and create the layout of your website greatly affects its optimization and relevance.The main components involved in on page optimization are listed below:

•    Fresh, interesting  and quality content
•    Title of the page
•    Headings
•    Meta description
•    URL Structure
•    Usability
•    Optimized image

   Off page SEO:Off page SEO helps to improve site relations with the outside world.It is a continuous optimization process.Off page optimization deals with link building factor.In this technique if you can obtain high quality links from established and popular sites they can help to increase your sites ranking results.this SEO category is a combination of social media,social bookmarking and link building. 

Since both types have their own importance so it is important to manage both your on page and off page SEO to ensure long term success.

Heading Tags Outline

Heading tags are very important in SEO as they help to define what a page is about and which aspects are most relevant.In HTML there are six heading sizes H1 to H6 with H1 being the biggest and most important.By using an H1 Heading tag you are starting that this is the main heading of the page.It is not uncommon to use two H1 tags on a single page if the page is broken down into two primary areas of focus.Successive heading tags are used to highlight sub topics.

Optimizing using Heading Tags:

When using Heading tags on your pages it is best to relate them to their specificity with your H1 as your primary and most relevant Heading and drilling down in relevance using subsequent Heading.Make sure that you keep your Headings concise and targeted to the specific level of relevance and that you don't duplicate Headings across your website.Use the keywords that are most relevant to the topic and your level of specificity.For example on a page that talks about outsourcing training you can have it broken down like this 

H1:outsourcing and SEO training

H2:freelancing,affiliate marketing

H3:concept of website promotion

what is seo

SEO stands for search engine optimization.It refers to the process that facilitate your website grow to be more noticeable in organic search results for the people who are searching for your product or service using search engines like Google,Yahoo,Bing etc.It is an online marketing policy and it's a career also.The person who is skilled in SEO is called search engine optimizer.