10 Must Read SEO Blogs

To get more traffic to your website you need to do seo, but seo is frequently changing. So it is necessary to be familiar with all of these changes to make sure you won’t get left behind. You can find bunch of seo blogs and articles around the web though quality seo blogs are very rare.

To help you here are 10 blogs I consider the best place to find out about seo:

1)Google’s SEO Guide-Google’s seo guide is the fundamental website that can help anyone to learn search engine optimization.It’s important to know Google’s instructions about seo tactics and techniques.

2)Webmaster Central Blog -This is another Google’s blog on topics related to web development and online marketing. This is the most reliable  site to learn seo.

3)   The Moz Blog-A very popular blog.Their discussion on seo and inbound marketing issues can progress your effort.

4)The You Moz Blog--It is a remarkable website where you can find new information that you haven’t previously read on another site.It is mainly produced by the reader's of Moz.

5)Iacquire-  This     blog is focused in seo ,social media and inbound marketing.

6)Search Engine Watch-Search Engine Watch presents valuable tips and help online marketer to develop their sites ranking in the search engines.

7)Copyblogger-Copyblogger is offering informative articles on how to generate organic traffic.

8)Search Engine Round Table-Very interesting blog that gives information on forum topics,seo news and discussion.

9)SEO Book-SEO Book suggests free seo tools,online marketing strategy tips,search algorithm advancement and industry trends.

10)Search Engine Land-Best seo news and information blog covering largely search engine industry,seo and sem.

This top 10 blogs provide all of the latest seo news, tips and tricks and various general discussions. So browse these blogs if you desire to keep up with all the resources and information you should know for your business planning and development.

Benefits of Long Tail Keyword

Keyword is a particular word or phrases that portray the content of a web page. When people type a word or phrase in a search engine to find something these words or phrases are called keyword.

SEO is changing often but keyword research in no way gets out-of-date because it is for all time the first step to a booming on page seo strategy. As the contest for organic search engine results raise there has been a rising importance in long tail keyword research for the reason that there are a number of benefits to using long tail idioms.

What is a Long Tail Keyword?

A long tail keyword typically consists of three to six words. When you include a pair of words ahead of or following to every search phrase you got a long tail keyword. For example when you type “books sale” it is a short tail keyword but when you type “how to sale books online” it is a long tail keyword. It is more definite to something that people is searching for.

Benefits of Long tail keyword-The confirmed benefits of long tail keyword contain:

·         Specific Topic-Long tail keyword is much more targeted to a specific topic. People can easily find what they are exactly looking for with the help of long phrases.

·         Targeted Traffic-Long tail keyword can provide targeted traffic who is really interested in your product or service.

·         Higher Conversion Rate-People making long tail searches are more prepared to purchase than people making a short tail search that means it offers higher conversion rate. Once consumers get straight answer to their questions they are likely to convert.

·         Less Competition-Long tail generates targeted traffic and targeted traffic means less competition.

·         Cost per Click-Long tail is less popular because of the lower traffic among the advertiser. This means  if you use adwords advertisement  the cost of the ads will be much lower.

·         Click Through Rate-Though it provides lesser quantity of traffic but they are more probable to buy your product so the click through rate (CTR) is higher.

·         Higher Rank on Search Engine-You can get a higher rank on search engines if you use long tail keyword because of the lower competition level.

So long tail keyword is a great cost-effective answer that can improve any SEO plan. By targeting keyword that has less competition it is easier to reach the first page of the search results.

Top 15 SEO Books for Beginners

I f you are a beginner in seo you may be puzzled in deciding what is the best method for seo because lots of seo books, suggestions are available. In addition seo strategy changes with the update of Google and other search engine algorithm.

Search engine optimization is a huge concept which includes keyword research for relevant traffic, create useful content for audience, on page optimization for maximizing organic search and better user experience, effective social media marketing for off page optimization, updates of Google algorithm etc.So you have to learn bunch of things to become a seo expert.

Here I have made a list of top 15 most recommended seo books for beginners. If you are looking for the basics of seo and all the latest trends in this field think about the list of books here. These books will possibly help you discover how seo actually works.

1.SEO Step by Step-by Caimin Jones

2.SEO for Beginners-by Gemma Hereter

3.Free Google Resources-by Jason McDonald

4.Google Semantic Search-by David Amerland

5.Ultimate Guide to Optimizing Your Website-by Jon Rognerud

6.Search Engine Optimization for Dummies-by Peter Kent

7.SEO Fundamental-by R.L.Adams

8.Art of SEO-by Eric Enge,Stephen Spencer,Jessie Stricchiola

9.SEO 2015 & Beyond-by Andy Williams

10.SEO Made Simple for 2015-by Sean M.Farrell

11.SEO Expert Strategies-by Sam Adodra

12.Search Engine Optimization Secrets-by Danny Dover

13.SEO Fitness Workbook-by Jason McDonald

14.SEO Like I'M 5-by Matthew Capala

15.SEO 2015-by Adam Clarke

I hope you will get benefit from my choice of seo books for beginners.Though this list is made for beginners it will also be beneficial for those who are already expert is this subject.

So start reading,learning and executing the techniques from specialists for better search engine rankings and huge relevant and organic traffic  to your website.

What is Pinging

Pinging is the way to inform to the search engine that you have completed some update within your web page. It is a backlink for a website. It index your site fast in various search engines.

SEO & Usability

Usability is a very important aspect for search engine optimization process. It is the checklist of whether a webpage is user friendly of not. Our purpose is for our visitors make them do what we want them to do like read our articles, buy our products etc.If a visitor to your website finds it complex to use they may leave the page instantly. As a result your bounce rate will increase which is harmful for seo ranking.

How to Build Link Wheel

Link wheel is an important online marketing strategy. It generates first-rate backlinks to your website. In this seo process you have to build links between web 2.0 properties based on your keyword which goes from one website to another and all these links are connected to your “main site” or “money site”. The purpose to build a link wheel is to make better search engine ranking for your keywords and increase traffic to your main site.

How Many Backlinks Do You Need?

Backlinking is an element of off page optimization in SEO.It is all about building your site’s rank.Because the higher the rank the more and more of your pages will get top in the search engines.

What is Anchor Text

Anchor text indicates a clickable word or image or any other elements that directs to another page to the same website or a different specified address.It is usually underlined and blue.If you are trying to optimizing your website for search engines use your most important keywords in anchor text.For example think about you have a book shop and you sale fiction novel there.So your keyword is “fiction”, now use this keyword in your anchor text like <a href=”url”fiction</a>.

What is Local SEO

When you build your website your main purpose is to deliver your product or service to your customers or clients.And the way to achieve this purpose your keyword.Local SEO means including your business location in your keyword list.It is a very targeted method of optimization because people may not know your web address but still they can find your web site or product through the keywords.

Important Factors of Organic SEO

Organic search engine optimization is the method of increasing the visitors towards your website by positioning it top in search engine results by precise targeted keywords.Now we have to know why we should choose organic SEO.First of all it is cheaper than paid SEO.That's why it is suitable for blog and personal website with a smaller amount of profit.Though this optimization takes time it will continue to come out for an extended period of time.This is how your visitors will increase as well as you could earn more profit.Another important facet of organic search is its credibility.Organic results are more reliable to people than paid links.So people visit those sites regularly.
There are many steps you take in order to be booming in organic search engine optimization attempt: 

• ·         Keyword Analyze-Make a list of keywords associated with your website.How visitors  can find your site think about that while making your keyword list.you can use Google Adword tool to get idea.

• ·         Good Content-Content is the most important factor of your site.People loves to read useful,well written  content.So write unique content on people’s choice.

• ·         Keyword Density-Use keywords in your article according to the direction of search engines.Do not use too much keywords because it is treated as keyword stuffing by search engines which will decrease your rank in search results.

Top Thirty SEO Blogs

SEO is necessary to become more noticeable in organic search results.Google is regularly modifying their search engine algorithm that’s  why SEO is also continuously changing.Rank better in the search engines organically it is important to remain familiar with all of this changes.

Here are the top thirty most admired SEO blogs that will help make you become a better search engine optimizer:

What are Internal & Inbound Links

Link building is the most crucial part in SEO.For SEO purpose you have to build two types of links one is Internal link and the other is External link.They are not the same and its important to understand the difference.So let’s discuss about this:

What is a Link Wheel

Link wheel is the most effective online marketing strategy.To get a better rank in search results and increase the visitors of your site link wheel is an essential step to take.It is an important part of search engine optimization.

History of SEO

Actually the journey of SEO started with the creation of the internet.Although the use or algorithm of SEO was not like at present.

When the use of internet increased and its getting popular then it became essential to organize all websites or to classified them according to their category.At that time webmasters began to work on the development for search engines.They studied a lot about the search results and realize the need of search engine optimization.

SEO officially started in 1995.The developers of Yahoo started optimizing websites alphabetically for the first time.After just one year in 1996 the  use of  SEO got widespread.Then mainly based on kewyword density the algorithm was made for SEO.Algorithm is a process or set of rules to be followed in calculation or other problem solving operations, especially by a computer.

It took two to three years to implement this rules.SEO specialists of Google followed this rules to rank all the website according to category.They submit their websites to search engines and created back links in some directory sites.But the problem with that algorithm was it created many hidden pages and keyword stuffing was another problem.

To solve these problems Google developed crawler program to their system.This program added new horizon to SEO.Dependence on back links and  keyword stuffing gradually decreased,relativity of websites increased.This is how modern SEO started its journey.

Ideas for Keyword Research

Keyword is a particular word or phrases that portray the content of a web page.When people type a word or phrase in a search engine to find something these words or phrases are called keyword.For example assume you have opened a book shop named 'Bookworm' customers may possibly not know your shop name.They may not even know a book shop named 'Bookworm' exists.They will be searching for "Book shop in abc city" or "best book shop in xyz area".So they are example of keywords you should be arranging of using in your website.Keywords are essential aspects in SEO.Here I am writing the basic steps to find out keyword for a website.

Make Your Own List

First thing to determine keyword for your site is you have to think of yourself about your product or service and make a list of your own. Try to find people who you think your target viewers and talk to them about your product, you have to read their mind. The simple example is say “Mobile Phone”someone calls it 'Mobile' and someone calls it 'Cell'. So you should have an idea how people are going to enter words while searching for it. Once you have a initial list of 20-30 words you can go to the next step.

Get Ideas from the Web

You can get ideas from search engine record to see what people have in fact searched for when looking for related sites. Here’s the most popular tools for ding that-

1. Google Adwords:If you have a Google account start by logging into Google Adword keyword planner and select the option “search for keyword and add group ideas”. In this box you should put your keyword and select cities you want to target. Press the “Get ideas” button you will be shown a list of relevant and high ranking words in the result page. Success for very popular one or two word keyword is very difficult. It’s best to spotlight on less competitive keywords. Short-list for longer phrases that closely match what your target consumer want.

2. Google Trends: Google trends make available keywords for a selected period of time. So you can see which keywords people are searching more.

Local Keyword

Your location reflects where you do business. Its very useful to localize your keyword for example a guy from ‘X’ city will not search for only “burger shop” he will search for “burger shop in ‘X’ city”. So combine location with your keyword. If you add your location with your keyword more people will know accurately what your business and where your business. This is good for small local business.

Negative Keyword

Negative keyword  is that which is not relevant to your website.Like if you sell ‘laptop computer’ but not ‘desktop computer’ you can make ‘desktop computer’ a negative keyword by adding a minus sign (-) before the keyword i.e. “-desktop computer”.By this tool you can eliminate those word that is not connected to you.

Check Your Competitors Keyword

You need to analyze your competitor keyword list. Search for top sites for your category. You can choose top 3 to 4 websites. Now go to your competitor website main page right click the mouse and select page source a page will come out with the source code. Then type ctrl+F a search box will appear and enter the “keyword” the tag will be highlighted and you can see which keyword and they using. In this way you can check

All your top competitors keywords and phrases that competitors missed to use so that you can use them in your website correctly. Also check their location of the keyword..

Keywords are the most important SEO factor. So final list of them is made after a careful analysis of what people is searching for, which keywords have your  competitors selected and above all which keyword that you believe portray your site best.

Why does a website need promotion?

Promotion is the key factor in today's business world.Even if you have a quality product or service but you have not done the right promotion activities you will not be able to earn profit.

A website is created for commercial purpose.So it is very essential to design a promotional strategy for your website Today I will discuss top ten reasons why does a website need promotion:

1.First of all a website is for business.So if you fail to attract more people about your product or service through your website you are not going to be successful.

2. A website gives you opportunity to build a global visitors access if you are doing its promotion properly.

3. When you promote your website you promote your product or service so your product gets well known by a huge number of people.

4.By doing a website promotion you can reduce other promotional costs like posters,billboard,tv and radio commercial.

5. A well promoted website will get you directly to the international market.

6. By promoting your website you are informing as many relevant people as possible.

7.A website promotion includes social networking.so with a well promoted website networking is easy.

8.If you have done your promotion work properly some websites of the same category may want to backlink from  your website which will increase your reputation.

9.Marketing way out of your company or business gets less expensive and complex if you give attention in website promotion.

10.A well promoted website can produce advertising revenue. So you can earn from beginning to end if you have done the website promotion correctly.

 

Top Ten Off Page Optimization Techniques

Off page SEO helps to improve site relation with outside world.We promote our website's name,URL at different websites through off page SEO techniques.If you can obtain high quality links from established and popular sites they can help to increase your sites ranking results.

Here I am going to write some of the latest Off Page strategies that are highly recommended in search engines:

1.Blogging-Start blogging on different good quality websites.There is various blog service provider website like Google blogsopt, Tumblr,Weebly etc.You have to wriite quality content for your blogs such as tutorials,how to top list,upload important videos etc.This will increase your presence all over the web and other website may link to your websites.

2.Article Submission-Write informative articles and submit these articles in a popular article submission sites like Go article,Ezineetc.Most article sites allow you to add your link at the end of your article if your article are well written visitors fell interested about you and they may click on your back links.It  will boost your website's off page presence and provide you extra backlinks.

3.Forum Posting-In this Off Page technique you have to create account on forum posting websites and then reply to the other members questions and  sometimes you can submit your own queries.Try to use "Do follow" forums so that you can include a link to your site in a signature box.When submit answer or question these links are automatically attached with that.This will help to build up your reputation as someone who is an expert with in that category.

4.Directory Submission-There is lot of directory submission website.Select those are within your category and submit your website link and short description to the directory.For example if your site is about food then choose food niche.After submitting your site the moderator of the directory will moderate your site and approve it.

5.Bookmarking-There is various social bookmarking sites like Digg,Delicious,Reddit,Stumbleupon etc.submit your blog to these popular bookmarking sites.Bookmarking is an effective way that gives traffic as well as backlinks.Do not bookmark on sites that has low quality on web.

6.Social Networking Sites-Social Networking Sites are great place to build your network.you need to sign up the most popular Social Networking Sites like Facebook,Twitter,Google+,Linkedin etc.There you have to create social communities and post your content with links.Search engines also recommended for social media optimization.

7.Blog Commenting-Some blog sites allow "Do follow" comments that can provide your site good quality backlinks.Go to blogs related to your category and comment on the post written by others.Be careful about relevance of your comment with the original blog post otherwise your comment may be treated as spam.This technique will set a lot of relevant traffic to your site.

8.Question & Answer-Find out various questions and answer website.You can join in sites like Yahoo answers.By answering and asking relevant question on your site category you can build up your relputation as an specialist in your field.You can add a link to your siite in the source section.If yous don't spam this is a great way to enhance your link popularity.

9.Social Media Marketing-In Social Media Marketing you have to make the advertisement of your website and run on the social networking site.Facebook,Youtube   provide this service and its very effective.

10.Press Release-Press Release can create good traffic .If your website is about new business,service than you can create the press release and publish them in press release websites.It will increase the brand value of your product.

Off Page Optimization is a time consuming process.Don't start all these techniques together.Apply any 2-3 techniques and continue them.If you build more than 100 links in a day search engines will treat you as spammer and possibly result in your site being panned from search engines.So have patience and build 10-15 backlinks per day after few months you will be surprised by the number of visitors in your site 

Top Ten On Page Optimization Tips

On page optimization refers to the search engine optimization techniques that is applied on your actual blog or web page.It directly deals with the website in order to enhance the traffic.On page SEO is the beginning of your SEO efforts.Sometimes on page optimization is all you need to do.If you get on page SEO wrong it will be difficult to get good results even if you do off page SEO.

Here we will learn some of the latest on page SEO tips to help you optimize your site to perform better in search engines.

1.Title-Each page must have a unique title to help both search engines and users understand what the page is about.A page with a title "online job tips" is better than a page title with "index.html".

2.Description-The page description are those lines what we see in the search result page.So it needs to be descriptive.By giving a good description you can attract a searcher to click your link and visit your website rather than selecting any other links.

3.Formatting-A page should be properly formatted.Use heading,sub-heading,highlight with text with bold,underline or italics,use good font size,split the text into small paragraphs.For the post title always use h1 tag and h2,h3,h4 tags can be used for sub-headers for the text.

4.URL Structure-Always keep URL simple because it is an important part of on page SEO.Use "-" hyphen to separate the different parts of an URL.

an example of good url is:

http://www.seoguide.com/seo-tips-for-beginners

a bad url is:

http://seoguide.com/seotipsforbeginners

5.Keyword Optimization-Before doing keyword optimization for your site you have to analyze the competitors first and then select keyword with less competition to make it searchable over the web.

6.Image Optimization-If you are using image in your article you need to optimize it by using image alt tag.Search engines cannot read image so this tag helps search engine understand what the image is about.So don't forget to optimize image in your post.

7.Quality Content-If your content is unique then it will get popular and rank higher automatically.Content should be fresh,well written,grammatically correct and useful.Before writing about a certain topic do enough research on that topic.usually long article rank better than short article.

8.Internal Link-Internal link means linking pages within your website.It's very important for SEO Effective internal linking helps the people who are reading your site and let search engine know about your other pages.

9.Sitemap-Create a proper sitemap of your site.This is an html file that represents the structure of your site.It will help both users to find their favorite topic and also Google to crawl your site more effectively whenever your site gets updated.

10.Website Speed-Make sure that your website loads as fast as possible.Website speed matters for SEO and rankings.Use tools like Google page speed to check your website performance.

Methods of SEO

There are different methods of doing SEO and depending on their procedure they are categorized into Black,White and Grey techniques.

Black Hat SEO-Techniques that search engines do not approve referred to as Black hat optimization.It is the illegal way of optimizing a website because it goes against the rules of search engines.The main purpose of doing Black hat SEO is to rank higher in search results.It focuses only on search engines and not so much a human audience.Some techniques used for this SEO includes Link farm,Hidden text,Keyword stuffing,Paid links,Doorway pages,Cloaking,Parasite hosting,Manipulative redirects.It is a short term strategy and if search engine finds your site possibly your site would be  banned and de-indexed as a penalization for using unethical techniques.

White Hat  SEO-Techniques that search engines recommend referred to as White hat optimization.It is the ethical and best method of optimizing a website by following all the rules of search engines.It is a lengthy process but long term results are profitable and permanent.It includes Quality  content,Adding fresh Content,Internal & External linking,Title tag and Meta tag optimization,Guest blogging,Sitemap creation.

Grey Hat SEO-This method lies between black & white optimization.It is a little tricky approach to optimization which does not break any rules but bend them slightly.This would not give you a serious risk like a site ban but might result in a penalty.It includes Buying links,Reciprocal link exchange,Duplicate content,Irrelevant content,High keyword density,Article spinning,Purchasing old domain.There are medium level of risk is always involved in this method so it is not a permanent strategy.

Types of SEO

SEO or search engine optimization has become one of the most important factors of any website.There are two main categories of SEO-

1.    On page SEO
2.    Off page SEO

Both the types differs from each other.Both of them have their different benefits.So it is very important to have knowledge of both SEO on page and off page.

On page SEO:This refers to SEO applied on your actual blog or page.It directly deals with the website in order to enhance the traffic.It involves the aspects of the design and content shown in a particular website.How you write your content and create the layout of your website greatly affects its optimization and relevance.The main components involved in on page optimization are listed below:

•    Fresh, interesting  and quality content
•    Title of the page
•    Headings
•    Meta description
•    URL Structure
•    Usability
•    Optimized image

   Off page SEO:Off page SEO helps to improve site relations with the outside world.It is a continuous optimization process.Off page optimization deals with link building factor.In this technique if you can obtain high quality links from established and popular sites they can help to increase your sites ranking results.this SEO category is a combination of social media,social bookmarking and link building. 

Since both types have their own importance so it is important to manage both your on page and off page SEO to ensure long term success.