Saturday, February 14, 2015

SEO & Usability



Usability is a very important aspect for search engine optimization process. It is the checklist of whether a webpage is user friendly of not. Our purpose is for our visitors make them do what we want them to do like read our articles, buy our products etc.If a visitor to your website finds it complex to use they may leave the page instantly. As a result your bounce rate will increase which is harmful for seo ranking.

So here is a usability checklist by following these guidelines you will increase your website’s visitors and steady the bounce rate:
1. Write high quality article more than 500 words.
2. Use regular words that are usually uses by your target audience.
3. Don’t over use your keywords in your article. Keep it in between 2% to 4%.
4. Provide information related to the inquiry.
5. Design your website efficiently.
6. Add internal link. A visitor may be interested in different interrelated pages of your website. So internal link is great for the user experience.
7. Add link towards reliable and trusted external pages.
8. Include alt tag to the image as search engine can’t read image.
9. Arrange enough content which contain article, image, and video for users to entirely research your service.
10. Accessibility is associated with usability. If your site is not accessible to modern browsers you are missing a possibility and creating an awful user experience for somebody.

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