Keyword is a particular word or
phrases that portray the content of a web page. When people type a word or
phrase in a search engine to find something these words or phrases are called
keyword.
SEO is changing often but keyword research in no way gets
out-of-date because it is for all time the first step to a booming on page seo strategy.
As the contest for organic search engine results raise there has been a rising
importance in long tail keyword research for the reason that there are a number
of benefits to using long tail idioms.
What is a Long Tail
Keyword?
A long tail keyword typically consists of three to six
words. When you include a pair of words ahead of or following to every search phrase
you got a long tail keyword. For example when you type “books sale” it is a
short tail keyword but when you type “how to sale books online” it is a long
tail keyword. It is more definite to something that people is searching for.
Benefits of Long tail
keyword-The confirmed benefits of long tail keyword contain:
·
Specific Topic-Long tail keyword is much more targeted
to a specific topic. People can easily find what they are exactly looking for
with the help of long phrases.
·
Targeted Traffic-Long tail keyword can provide
targeted traffic who is really interested in your product or service.
·
Higher Conversion Rate-People making long tail
searches are more prepared to purchase than people making a short tail search
that means it offers higher conversion rate. Once consumers get straight answer
to their questions they are likely to convert.
·
Less Competition-Long tail generates targeted
traffic and targeted traffic means less competition.
·
Cost per Click-Long tail is less popular because
of the lower traffic among the advertiser. This means if you use adwords advertisement the cost of the ads will be much lower.
·
Click Through Rate-Though it provides lesser quantity
of traffic but they are more probable to buy your product so the click through
rate (CTR) is higher.
·
Higher Rank on Search Engine-You can get a
higher rank on search engines if you use long tail keyword because of the lower
competition level.
So long tail keyword is a great cost-effective answer that
can improve any SEO plan. By targeting keyword that has less competition it is
easier to reach the first page of the search results.
