Benefits of Long Tail Keyword

Keyword is a particular word or phrases that portray the content of a web page. When people type a word or phrase in a search engine to find something these words or phrases are called keyword.

SEO is changing often but keyword research in no way gets out-of-date because it is for all time the first step to a booming on page seo strategy. As the contest for organic search engine results raise there has been a rising importance in long tail keyword research for the reason that there are a number of benefits to using long tail idioms.

What is a Long Tail Keyword?

A long tail keyword typically consists of three to six words. When you include a pair of words ahead of or following to every search phrase you got a long tail keyword. For example when you type “books sale” it is a short tail keyword but when you type “how to sale books online” it is a long tail keyword. It is more definite to something that people is searching for.

Benefits of Long tail keyword-The confirmed benefits of long tail keyword contain:

·         Specific Topic-Long tail keyword is much more targeted to a specific topic. People can easily find what they are exactly looking for with the help of long phrases.

·         Targeted Traffic-Long tail keyword can provide targeted traffic who is really interested in your product or service.

·         Higher Conversion Rate-People making long tail searches are more prepared to purchase than people making a short tail search that means it offers higher conversion rate. Once consumers get straight answer to their questions they are likely to convert.

·         Less Competition-Long tail generates targeted traffic and targeted traffic means less competition.

·         Cost per Click-Long tail is less popular because of the lower traffic among the advertiser. This means  if you use adwords advertisement  the cost of the ads will be much lower.

·         Click Through Rate-Though it provides lesser quantity of traffic but they are more probable to buy your product so the click through rate (CTR) is higher.

·         Higher Rank on Search Engine-You can get a higher rank on search engines if you use long tail keyword because of the lower competition level.

So long tail keyword is a great cost-effective answer that can improve any SEO plan. By targeting keyword that has less competition it is easier to reach the first page of the search results.