Ideas for Keyword Research

Keyword is a particular word or phrases that portray the content of a web page.When people type a word or phrase in a search engine to find something these words or phrases are called keyword.For example assume you have opened a book shop named 'Bookworm' customers may possibly not know your shop name.They may not even know a book shop named 'Bookworm' exists.They will be searching for "Book shop in abc city" or "best book shop in xyz area".So they are example of keywords you should be arranging of using in your website.Keywords are essential aspects in SEO.Here I am writing the basic steps to find out keyword for a website.

Make Your Own List

First thing to determine keyword for your site is you have to think of yourself about your product or service and make a list of your own. Try to find people who you think your target viewers and talk to them about your product, you have to read their mind. The simple example is say “Mobile Phone”someone calls it 'Mobile' and someone calls it 'Cell'. So you should have an idea how people are going to enter words while searching for it. Once you have a initial list of 20-30 words you can go to the next step.

Get Ideas from the Web

You can get ideas from search engine record to see what people have in fact searched for when looking for related sites. Here’s the most popular tools for ding that-

1. Google Adwords:If you have a Google account start by logging into Google Adword keyword planner and select the option “search for keyword and add group ideas”. In this box you should put your keyword and select cities you want to target. Press the “Get ideas” button you will be shown a list of relevant and high ranking words in the result page. Success for very popular one or two word keyword is very difficult. It’s best to spotlight on less competitive keywords. Short-list for longer phrases that closely match what your target consumer want.

2. Google Trends: Google trends make available keywords for a selected period of time. So you can see which keywords people are searching more.

Local Keyword

Your location reflects where you do business. Its very useful to localize your keyword for example a guy from ‘X’ city will not search for only “burger shop” he will search for “burger shop in ‘X’ city”. So combine location with your keyword. If you add your location with your keyword more people will know accurately what your business and where your business. This is good for small local business.

Negative Keyword

Negative keyword  is that which is not relevant to your website.Like if you sell ‘laptop computer’ but not ‘desktop computer’ you can make ‘desktop computer’ a negative keyword by adding a minus sign (-) before the keyword i.e. “-desktop computer”.By this tool you can eliminate those word that is not connected to you.

Check Your Competitors Keyword

You need to analyze your competitor keyword list. Search for top sites for your category. You can choose top 3 to 4 websites. Now go to your competitor website main page right click the mouse and select page source a page will come out with the source code. Then type ctrl+F a search box will appear and enter the “keyword” the tag will be highlighted and you can see which keyword and they using. In this way you can check

All your top competitors keywords and phrases that competitors missed to use so that you can use them in your website correctly. Also check their location of the keyword..

Keywords are the most important SEO factor. So final list of them is made after a careful analysis of what people is searching for, which keywords have your  competitors selected and above all which keyword that you believe portray your site best.